Platform Capabilities

Everything You Need to Operate a Lead Exchange

Calarax is opinionated about the operational basics: campaign schemas, source controls, buyer routing, logs, analytics, billing, and usage protection.

Core Engine

Lead Routing

api
Ping/Post Protocol

Campaign-scoped Ping/Post endpoints let traffic hit a stable API while Calarax validates, pings, and posts to buyers.

route
Priority and Bid Routing

Choose priority-first routing or highest-bid routing where your plan allows it, with buyer caps and fallback handling.

speed
Fast Runtime

Designed for quick response paths so sources can post volume without waiting on a heavy internal stack.

Organize

Campaigns, Buyers, and Sources

campaign
Campaign Workspaces

Run multiple campaigns with their own schemas, attached traffic sources, attached buyers, and docs.

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Buyer Profiles

Manage buyer delivery settings, routing rules, acceptance behavior, pricing, and analytics from a single surface.

hub
Traffic Source Catalogs

Issue source credentials, monitor performance, and roll up traffic quality and revenue by source identity.

Observe

Logs and Analytics

monitoring
Live Analytics

Track acceptance, sold leads, pricing, revenue, margins, buyer health, and source performance on live-only analytics pages.

receipt_long
Full Lead Logs

Inspect pings, posts, errors, payloads, and delivery attempts without leaving the dashboard.

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Reports and Alerts

Saved views, scheduled analytics exports, and alert rules help operators keep tabs on volume and failure patterns.

Operate

Billing and Control

payments
Billing and Invoices

Monthly USD billing, invoices, usage summaries, and account-level plan enforcement are part of the operating model.

policy
Plan-Based Limits

Campaign caps, buyer caps, source caps, monthly ping limits, and feature gating help keep each account inside its plan.

description
Campaign Docs

Public docs and campaign-scoped docs give implementation teams a clean route from setup to first live request.

See the full operating surface

Create your account, inspect the dashboard, and compare plans before you plug traffic into production.